At EventSpace, we emphasize the sharing of evergreen content for a number of reasons that we’ll detail below.
Evergreen content will remain relevant over time and continue to drive traffic to your website or services long after it is published. What is considered evergreen content and how can you prioritize it?
Evergreen content remains applicable and useful to your audience over a long period of time, rather than being tied to a specific event or news story. We call it “evergreen” because it remains relevant, like an evergreen tree stays green through all seasons.
Examples of evergreen content might include how-to guides, explainer videos, FAQs, or tips and tricks for a specific topic. Evergreen content should be considered timeless and can be useful to your audience any time it is accessed.
Evergreen content can help to drive long-term traffic to your website or services. Because evergreen content remains relevant over time, it will continue to attract new viewers and search engine traffic long after it’s been published, helping to build a steady stream of traffic to your site, even if you’re not regularly publishing new content.
Additionally, evergreen content can be a valuable resource for your audience. Because it’s not tied to a specific event or news story, it can provide useful information or advice that’s relevant regardless of when it’s consumed.
This makes it more likely that your content will be shared and referenced by other websites or professionals in your industry, which can help to improve your search engine rankings and increase your online visibility.
Finally, developing evergreen content is a good investment of your time and resources. Because it has a long shelf life, you can put more effort into crafting high-quality, well-researched pieces of content that will continue to be useful to your audience over time.
This can help to establish your brand as a trusted source of information on a particular topic, which provides long-term value.
To help you to get started planning your evergreen projects, here are some examples of content that will stand the test of time and help you to stand out as a relevant and reliable resource and expert in your field:
Remember to optimize and title your evergreen content for search engines by using relevant keywords and providing high-quality, well-structured content. Additionally, consider updating or repurposing your evergreen content periodically to keep it fresh and relevant.
Now that you know all about evergreen content and how it can benefit your brand or organization, it’s time to start creating and sharing.
EventSpace is the ideal place to share your virtual events and recorded content so that you can easily capitalize on the traffic and feedback that your content attracts. Let us know how we can help you make it happen by scheduling a brief meeting with our team.