At EventSpace, we emphasize the sharing of evergreen content for a number of reasons that we’ll detail below. Evergreen content will remain relevant over time and continue to drive traffic to your website or services long after it is published. What is considered evergreen content and how can you prioritize it?
What is evergreen content?
Evergreen content remains applicable and useful to your audience over a long period of time, rather than being tied to a specific event or news story. We call it “evergreen” because it remains relevant, like an evergreen tree stays green through all seasons. Examples of evergreen content might include how-to guides, explainer videos, FAQs, or tips and tricks for a specific topic. Evergreen content should be considered timeless and can be useful to your audience any time it is accessed.
Why should I prioritize evergreen content?
Evergreen content can help to drive long-term traffic to your website or services. Because evergreen content remains relevant over time, it will continue to attract new viewers and search engine traffic long after it’s been published, helping to build a steady stream of traffic to your site, even if you’re not regularly publishing new content.
Additionally, evergreen content can be a valuable resource for your audience. Because it’s not tied to a specific event or news story, it can provide useful information or advice that’s relevant regardless of when it’s consumed. This makes it more likely that your content will be shared and referenced by other websites or professionals in your industry, which can help to improve your search engine rankings and increase your online visibility.
Finally, developing evergreen content is a good investment of your time and resources. Because it has a long shelf life, you can put more effort into crafting high-quality, well-researched pieces of content that will continue to be useful to your audience over time. This can help to establish your brand as a trusted source of information on a particular topic, which provides long-term value.
What does evergreen content look like?
To help you to get started planning your evergreen projects, here are some examples of content that will stand the test of time and help you to stand out as a relevant and reliable resource and expert in your field:
- Guides, Tutorials & Training: Create video tutorials or training sessions that teach your audience how to perform specific tasks or acquire specific skills related to your niche.
- Product Reviews: Review popular products and services relevant to your industry. Provide in-depth analysis and recommendations that help your audience make informed decisions. Remember to focus on products that are likely to remain relevant.
- Expert Interviews: Conduct interviews with experts in your industry or niche. These interviews can cover topics that are timeless and provide valuable insights to your audience.
- Behind the Scenes: Give your audience a glimpse into your creative process or the planning and organizational process upon which you rely. This type of content should provide a view of your work or industry that remains interesting and informative regardless of current trends.
- Tips and Tricks: Share tips, tricks, and best practices related to your work. Focus on providing valuable information that will help your audience move from novice to expert in your field.
- Case Studies: Create case studies showcasing successful projects or events you have organized. Highlight the challenges faced, the strategies employed, and the outcomes achieved. Case studies demonstrate your expertise and can serve as inspiration for your audience.
- Beginner’s Guides: Develop comprehensive beginner’s guides to help your audience become more familiar with your topic. Break down complex topics into easy-to-understand steps and provide practical tips and resources. This type of content remains valuable to newcomers entering your industry.
Remember to optimize and title your evergreen content for search engines by using relevant keywords and providing high-quality, well-structured content. Additionally, consider updating or repurposing your evergreen content periodically to keep it fresh and relevant.
Now that you know all about evergreen content and how it can benefit your brand or organization, It’s time to start creating and sharing. EventSpace is the ideal place to share your virtual events and recorded content so that you can easily capitalize on the traffic and feedback that your content attracts. Let us know how we can help you make it happen by scheduling a brief meeting with our team.